Sometimes consumers will switch their preferences, known in industry terms as 'customer churn.' While economists have previously called that an error in rationality, a new study says an important part of inconsistent choice-making is due to idiosyncratic activity in the brain areas that assess value.
from EurekAlert! - Breaking News http://bit.ly/2YSJ2GA
via IFTTT
Wednesday, May 29, 2019
Inconsistent choice-making a normal part of how the brain evaluates options
About Admin -
Author Description here.. Nulla sagittis convallis. Curabitur consequat. Quisque metus enim, venenatis fermentum, mollis in, porta et, nibh. Duis vulputate elit in elit. Mauris dictum libero id justo.